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Cultural Creatives is a term coined by sociologist Ray and
psychologist Anderson to describe a large segment in
Western society that has recently developed beyond the standard paradigm of Modernists versus Traditionalists or Conservatists.  The concept was presented in their book where they claim to have found that 50 million adult Americans (slightly over one quarter of the adult population) can now be identified as belonging to this group. They estimated that there were another 80–90 million Cultural Creatives in Europe in 2000.

Half the core group Cultural Creatives comprises the more educated, leading-edge thinkers. This group includes:

alternative health care providers
other professionals

They combine a serious concern for their inner life with a strong passion for social activism.

The other half of this group are called Green Cultural Creatives.  They are the secular and extroverted wing of the cultural creatives. They tend to  have a more conventional religious outlook. Their world views are less intensely held.

You'll recognize them when you understand their values:
The list below outlines the values that dictate a Cultural Creative's behavior:

Authenticity, actions must be consistent with words and beliefs
Engaged action and whole process learning; seeing the world as interwoven and connected
Idealism and activism
Globalism and ecology
The importance of women

Core cultural creatives also value altruism, self-actualization, and spirituality.

In business they demonstrate a slightly different "reason why" in entrepreneurship.

It's been identified by some as Innerpreneur.  

Innerpreneurs have the defining characteristics of an entrepreneur:

high need for achievement
high need for independence
low need for conformity
internal locus of control
love of ambiguity
propensity for risk-taking
obsession with opportunity

But while entrepreneurs use their business for monetary gain, innerpreneurs use their business to find personal fulfillment
(creatively, spiritually, emotionally) and create social change.

If this sounds like you - let's meet - you are just the person I'm looking for!!

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